HHUG, Homelessness and Housing Umbrella Group, is a network of agencies and individuals working to end homelessness and create affordable housing in Waterloo Region.

Their mission is to support and mobilize housing stability and related sectors to end homelessness and create affordable housing.

The following piece is an informative campaign poster designed to increase awareness of HHUG and homelessness in Waterloo region.

The campaign aims to generate identity and compassion for the homeless who are society's forgotten nameless and present a solution to helping the homeless find affordable housing.

Titled 'IGNORED', this ad engages the audience with an eye staring directly at them.

The person's face is dirty, shrouded in shadow as if lurking unseen.

‍‍‍‍‍‍They watch as people walk past ignoring their plight and so they remain homeless and forgotten.

The tag line 'i need a hug' ties in with the name of the organization HHUG, a compassionate embrace.


Homelessness and Housing Umbrella Group (HHUG), Waterloo, ON.

Type: Awareness Campaign Poster 3 of 3‍‍‍