Creative●‍‍‍Lee

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HHUG, Homelessness and Housing Umbrella Group, is a network of agencies and individuals working to end homelessness and create affordable housing in Waterloo Region.

Their mission is to support and mobilize housing stability and related sectors to end homelessness and create affordable housing.

The following piece is an informative campaign poster designed to increase awareness of HHUG and homelessness in Waterloo region.

The campaign aims to generate identity and compassion for the homeless who are society's forgotten nameless and present a solution to helping the homeless find affordable housing.

Titled 'HUMAN' this ad depicts more of the traditional view of a homeless person downtrodden sleeping on a bench.  

The graffiti on the wall (left) is an angelic woman looking down towards the man while a innocent child highlighted by a sunbeam, offers an apple.

Metaphorically, the man, the child...(human) depicts love for‍‍‍ one's fellow. We are all human.

The tag line 'i need a hug' ties in with the name of the organization HHUG, a compassionate embrace.

HHUG

Homelessness and Housing Umbrella Group (HHUG), Waterloo, ON.

Type: Awareness Campaign Poster 1 of 3